Looking for ways to improve your brand’s social media marketing? Follow these steps to create great posts that get more likes, retweets & comments.
If you’ve landed on this blog post, I don’t need to tell you that striking visuals are critical for marketing your SMB. But just in case you need some convincing, consider that blogging and social media are now the most commonly used formats for content marketing.
It’s well established that blog articles and social media posts perform far better when paired with visuals, but content marketers suffer from small budgets and big expectations.
Is social media worth it?
No matter how you look at it, maintaining a positive presence on social media is an uphill battle, especially for small businesses who don’t have the resources to devote one or more full-time employees just to social media.
So, what’s the secret? Success comes from a combination of factors, including the quality of the content and graphic design itself, the underlying marketing strategies (think: giveaways and crowdsourcing), the product and timing.
When these factors do work together, social media can change the very fabric of a company’s marketing strategy. For instance, t-shirt maker Sevenly donates to charity for every shirt sold. The company teams up with multiple charities and causes and designs a unique t-shirt to match.
Their posts on social media tend to be well-shared, since individuals who can’t afford to donate can help the cause by simply sharing the post:
The point is that social media content will only be as effective as your business model and marketing strategy empower it to be. Once you have that strategy in place, supporting and implementing it on social media is actually the easy (and fun) part.